Project
Pharmaxxi Pharmaceutical
Year
2023-
2024
Category
Branding
Art Direction
Packaging Design
Print Design
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Blender
Summary
I designed compliant packaging and labels for pharmaceutical products, ensuring alignment with brand and regulatory requirements. Collaborated with cross-functional and regulatory teams to maintain brand consistency and adhere to industry regulations. Utilized expertise in typography, colors, and imagery to enhance brand recognition while managing multiple projects and meeting deadlines. Conducted thorough design reviews to minimize errors and prepared print-ready designs to ensure smooth production.
Brand
Pharmaxxi Pharmaceutical
Section
1
Supplement Label Design Overview
I designed labels for a range of supplements with a focus on creating distinct and eye-catching designs. The goal was to ensure that the labels not only stood out on shelves but also delivered clear and concise information, allowing customers to quickly identify the product and its purpose at a glance.
Brand
Pharmaxxi Pharmaceutical
Section
1.1
Design Strategy and Approach
To achieve this, I incorporated bold typography and a strategic use of color to differentiate each supplement, while maintaining a cohesive brand identity across the product line. Key information, such as the supplement's name, primary benefits, and dosage, was highlighted prominently, ensuring that customers could quickly grasp the essential details. I also considered the packaging's shelf appeal and how the designs would perform in competitive retail environments, focusing on a balance between aesthetics and functionality for an effective, customer-friendly experience.
Brand
Pharmaxxi Pharmaceutical
Section
2
Medkit Bag Design Overview
I created three distinct bag designs for medkits, each crafted with its own unique style to convey the premium quality of the kits. The goal was to communicate the sense of value and functionality associated with the medkits, ensuring that each design visually hinted at the high-end nature of the product.
Brand
Pharmaxxi Pharmaceutical
Section
3
Engagement and Visual Impact
Through bold visuals, clear messaging, and an inviting layout, I ensured that the brochure not only captured attention but also made complex information easy to digest. The design was crafted to draw readers in, using a blend of eye-catching graphics and concise, informative text to maintain interest and deliver the key benefits of NMN in a compelling way.
Brand
Pharmaxxi Pharmaceutical
Section
4
Promotional Design and Visual Impact
Alongside the bold product visuals, I included smaller, concise text to quickly convey the key benefits of each supplement. An engaging and visually appealing background was used to make the posters stand out, creating a strong visual impact while keeping the design professional and aligned with Boots’ branding.
Brand
Pharmaxxi Pharmaceutical
Section
5
Product Focus and Informative Design
The poster prominently displayed the Maxxiprobe supplement, with clean, concise text providing essential product information. The visual layout was crafted to ensure a balance between informative content and aesthetic appeal, helping to draw in potential customers and convey the key benefits of the supplement at a glance.
Brand
Pharmaxxi Pharmaceutical
Section
6
NMN Supplement Promo Stands
I designed three different promo stands for the NMN supplement, each featuring a striking visual background, the brand's logo, and the product as the centerpiece. The goal was to create visually appealing displays that drew attention to the supplement in a clean, impactful way.
Minimalist Design with Visual Focus
The design approach was minimalist, with the NMN supplement and logo taking center stage. The backgrounds were carefully chosen to complement the product without overwhelming the viewer, creating a refined and professional presentation that captured attention in busy promotional settings.
Brand
Pharmaxxi Pharmaceutical
Section
7
Glowta Max Supplement Package Design
I designed the packaging for a supplement called Glowta Max, combining elegance and sophistication through a harmonious mix of gold and white. The design prominently features line art of the glutathione flower, which not only enhances the aesthetic appeal but also communicates the product's natural essence.
Design Elements
The bold product name is positioned to capture attention, while small key icons provide essential information about the supplement's benefits. This approach ensures that the packaging is not only visually striking but also informative, effectively conveying the premium nature of Glowtamax to potential customers.
Brand
Pharmaxxi Pharmaceutical
Section
8
Maxxiflex Supplement Package Design
I designed the packaging for a supplement called Maxxiflex, utilizing a color palette of blue, red, grey, and white to evoke a sense of calm and relief. The design features a human figure with highlighted areas of pain around the joints, visually representing the supplement's purpose and target audience.
Informative and Relatable Visuals
This approach not only creates a relatable visual connection for potential customers but also communicates the product's focus on joint health and pain relief. The combination of colors and imagery is crafted to instill a sense of trust and efficacy, appealing to individuals seeking solutions for joint discomfort.
Brand
Pharmaxxi Pharmaceutical
Section
9
Maxxiflex Promo
Stand Design
I designed a promo stand for the Maxxiflex supplement, incorporating the brand's logo prominently alongside the tagline "Instant Joint Relief." The goal was to create a visually appealing display that effectively communicated the product’s primary benefit.
Focused Branding
and Eye-Catching Visual
The design featured the supplement itself as a focal point, supported by a complementary visual background that enhanced the overall presentation. This cohesive approach was aimed at attracting attention and conveying the key message clearly, making it easy for potential customers to understand the product’s purpose at a glance.